Medical Communications

Providing the membership and beyond the opportunity to engage and influence discussions on the future trends in this important area.

Home Medical Communications

Objectives

  • To increase the profile of medical communications within the HCA
  • To provide content that supports the needs of the current and future membership
  • To follow the future trends of the medical communications arena and communicate that effectively to the membership

Workstream Chair

Miranda Dini, Axon Communications.

Activities

Medical communications, ranging from publications to promotional medical education, is an important part of the pharmaceutical marketing mix in Europe. The support will take the shape of two full-day educational training courses and one senior marketeer/medical affairs evening with keynote speaker (see details below). We believe this will provide the membership and beyond the opportunity to engage and influence discussions on the future trends in this important area.

Events Planned

Please check the HCA Calendar of Events for latest details about planned events for this workstream. As soon as event dates are confirmed, you will be able to find more information and make a booking online via the HCA Events page.  Please ensure that you have registered as a member and opted in to receive all of our emails and notices.

NOTE: If you would like to get more involved with this workstream - please contact Miranda Dini, Axon Communications.

Delegate Feedback From Recent Events

I really enjoyed this event. Although it was an all day event, at no point did I feel bored which I think was due to the engaging workshop format. The speakers were outstanding and promoted interactivity and created an environment in which everybody felt safe and comfortable to ask questions. The nibbles and drinks post meeting provided the perfect opportunity to network and get to know each other better outside of the classroom.
I was really impressed with this course, it is one of the most relevant courses I have ever taken and I am looking forward to applying the learnings in practice. Well done guys! P.S. Catering was outstanding too, which was an added bonus!
Workstreams

Learning and Development
Providing high-quality events that add value and appeal to personnel in member companies at a range of levels.

Career Development
The HCA career development group was established in 2015 to support member organisations to attract and retain talent.

Medical Communications
Providing the membership and beyond the opportunity to engage and influence discussions on the future trends in this important area.

Events and Networking
The HCA’s Events & Networking workstream ensures that the HCA delivers networking opportunities for members at all events.

Transparency and Governence
The HCA Executive take transparency and governance very seriously and regularly considers and reviews the strategic position of the Association.

Market Access
Delivering a series of seminars involving key personnel from within market access decision-making bodies in the NHS.

Digital
Helping support and encourage the future role of communications agencies in the strategic development and tactical implementation of digital activities.

Benchmarking
The main activity conducted by this workstream is the annual HCA Agency Benchmarking Survey.

Consumer Health
Looks at the importance of regulations, globalisation, working with pharmacists, CSR and future-proofing on the consumer health industry.

Associate Members
The HCA offers a number of benefits for Sole Traders, or Associate Members.