Past events

Shared Experience: Already Heard - The AI-Powered Patient and What It Means for Healthcare Communications

Patients are arriving at clinical encounters in a different psychological state than they were five years ago. They are not coming from a search. They are coming from a conversation.

Join us to hear how AI, creators, peers, and online communities are reshaping health decisions, and what this means for communicators seeking to build trust, engage audiences, and act as credible guides in a complex information environment.

The publication of the Partnership Triangle Playbook marks the culmination of over three years of dedicated collaboration, bringing together procurement professionals, in-house business partners, and agencies to co-create a powerful blueprint for successful, sustainable partnerships.

We’re delighted to announce that the HCA is an official partner for Adventures in Pharma!  HCA members can use the code 'PARTNER300' for £300 off your ticket!

HCA's Annual Meeting - Tuesday 21^st April, 16:30 - 18:30hrs followed by opportunity to attend the musical LIFELINE

*** CHARITY COMMS FOCUS ***

This session focuses on AI’s growing role in charity communications and patient information, emphasising a pragmatic, ethical, and efficient approach to integration.

The systems that shape women’s health were not designed with women fully in mind. For decades, scientific research, clinical training, and policy have reflected assumptions that overlook female biology and lived experience. The problem is structural. It is embedded in how conditions are defined, studied and measured, which manifests as delayed diagnosis, limited treatment options and lack of urgency in care for women.

The Healthcare Communications Association and Break the Silence are partnering on this hybrid panel discussion event, taking place on Thursday 12th March (5:30pm arrival for a 6pm start), exploring what the data from last year's Break the Silence report tells us about gender equity and inclusion in the communications field, and what it means for us as health communicators.

AI-enabled systems often fail in ways leaders don't anticipate, not because the technology doesn't work, but because people don't feel safe enough to use it confidently. This talk explores why technically successful, compliant AI systems can still generate quiet behavioural failures that undermine safety and trust.

This hybrid session will explore the next frontier in precision oncology: understanding the human factors that shape how cancer develops, progresses, and responds to treatment.

Join us for an essential webinar introducing the new HCA social media guidance, crafted to help healthcare communication agencies, and in-house pharmaceutical teams navigate the evolving landscape of online engagement.