Past events

Healthcare communications is grounded in facts, evidence and an understanding of the science. But understanding a disease is only part of the story. What does it take to understand the life behind it?

In this Shared Experience, Nick Leon, founder of Naked Eye, will explore what we can learn by spending time in people’s lives, and why healthcare communications needs to move beyond reports and facts to start showing up in person. Because when we spend time with people, we see the realities of living with a condition that are difficult to understand from a distance. Nick will challenge us to think differently about how we uncover and tell the human stories behind the science.

The HCA’s New Going Green Climate Action Framework has been developed to provide a practical, proportionate, and sector-specific pathway for healthcare communications agencies at every stage of their sustainability journey.

The Next Frontier in Brain Health explores one of healthcare's most pressing challenges: neurological disorders are now the leading cause of disability worldwide, yet advances in diagnostics, treatments and our understanding of neurodegenerative disease are creating new opportunities to improve outcomes. Join us for this hybrid event, where we will examine how factors such as sex, gender, ethnicity and wider social determinants influence patient experiences, and explore how healthcare, research, policy and communications can help address these inequities.

Code compliance consultants, Florence Falowo and Eric Ngwenya, will take a deep dive into the evolving relationship between social media and the ABPI Code, reflecting on the most significant developments from the past 12 months. 

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Join us for the launch of a new guide to support more inclusive hybrid working environments. With around 15% of the UK workforce estimated to be neurodivergent, this resource explores how different thinking and working styles shape hybrid experiences—and what organisations can do to better support them.

Shared Experience: Already Heard - The AI-Powered Patient and What It Means for Healthcare Communications

Patients are arriving at clinical encounters in a different psychological state than they were five years ago. They are not coming from a search. They are coming from a conversation.

Join us to hear how AI, creators, peers, and online communities are reshaping health decisions, and what this means for communicators seeking to build trust, engage audiences, and act as credible guides in a complex information environment.

The publication of the Partnership Triangle Playbook marks the culmination of over three years of dedicated collaboration, bringing together procurement professionals, in-house business partners, and agencies to co-create a powerful blueprint for successful, sustainable partnerships.

We’re delighted to announce that the HCA is an official partner for Adventures in Pharma!  HCA members can use the code 'PARTNER300' for £300 off your ticket!