Learning and Development

Providing high-quality events that add value and appeal to personnel in member companies at a range of levels.

Home Learning and Development

Objectives

  • To provide high-quality events that add value and appeal to personnel in member companies at a range of levels; prospective HCA members; and allied disciplines and communications practitioners (e.g. public, medical, legal and regulatory affairs)
  • To concentrate on members’ core area of business and HCA point of differentiation as a training provider:
    • Utilising extensive 'internal'/member expertise and resource
    • Partnering with expert external training providers where beneficial
    • In response to members’ training needs
    • Working synergistically with other HCA workstreams to reflect HCA’s core and current focuses
    • Driving the highest standards and promoting best practice, innovation and excellence in healthcare communications

Workstream Chair

Harry Brady MSD

Activities

Provision of relevant, practical and topical training for HCA members and the healthcare communications industry more widely; with a particular focus on introductory and mid level workshops (Molecule to Marketing and Digital Training) and a new bespoke workshop, Pitching to Win.

Events Planned

Please check the HCA Calendar of Events for latest details about planned events for this workstream. 

As soon as event dates are confirmed, you will be able to find more information and make a booking online via the HCA Events page.  Please ensure that you have registered as a member and opted in to receive all of our emails and notices.

Delegate Feedback From Recent Events

I found it useful for learning more about aspects of the industry I am not involved with... made sense of a lot of things I do in my role.
An excellent primer on the industry.
Very useful introduction to the industry - especially in terms of learning about how to bring a drug to launch.
Workstreams

Learning and Development
Providing high-quality events that add value and appeal to personnel in member companies at a range of levels.

Career Development
The HCA career development group was established in 2015 to support member organisations to attract and retain talent.

Medical Communications
Providing the membership and beyond the opportunity to engage and influence discussions on the future trends in this important area.

Events and Networking
The HCA’s Events & Networking workstream ensures that the HCA delivers networking opportunities for members at all events.

Transparency and Governence
The HCA Executive take transparency and governance very seriously and regularly considers and reviews the strategic position of the Association.

Market Access
Delivering a series of seminars involving key personnel from within market access decision-making bodies in the NHS.

Digital
Helping support and encourage the future role of communications agencies in the strategic development and tactical implementation of digital activities.

Benchmarking
The main activity conducted by this workstream is the annual HCA Agency Benchmarking Survey.

Consumer Health
Looks at the importance of regulations, globalisation, working with pharmacists, CSR and future-proofing on the consumer health industry.

Associate Members
The HCA offers a number of benefits for Sole Traders, or Associate Members.