BUSINESS PARTNERSHIPS PHASE TWO

🔼 The Partnership Triangle is key to optimising collaborations in healthcare communications 🔼

In the January 2025 issue of PME, we’re sharing an update on our unique work at the HCA to enhance communication, trust, and shared understanding between business partners, agencies, and procurement to drive meaningful, long-term success for everyone involved.

“When it comes to commercialising assets, relationships between business partners and agencies are key to ensure we make the most of the products (innovations and discoveries) and provide greatest benefit to humanity. But the business partner and agency are not alone in these relationships; in our view, it’s more of a Partnership Triangle. Procurement has an important role to play as the third stakeholder in our Business Partnership Triangle, and we need to recognise that working together, and not in isolation or conspiratorially, is key to long-term success for all.” PME January 2025

A special thanks to Kayhan Binazir, Sabrina Gomersall, Laura Wilson, Duncan Lewis, Helen Thompson, and Annabelle Sandeman for bringing this important topic to light.

Our mission continues! If you'd like to join this exciting initiative, contact [email protected]

💡 Read the full article on Pages 33-35 by clicking the image below