Digital

Helping support and encourage the future role of communications agencies in the strategic development and tactical implementation of digital activities.

Home Digital

Objectives

  • To provide HCA members with digital advice, support and training, enabling them to feel more confident in the digital space
  • To share best practice and examples of code compliant excellence in digital communications
  • To support and encourage the future role of communications agencies in the strategic development and tactical implementation of digital activities

Activities

We live in a multi-channel world with the customer able to access information - how, when and from whom they want. Most healthcare communications consultancies are offering web-based communications and digital media. But this is an area that is constantly changing with new technologies, networks and regulations. Communications professionals therefore need to keep up-to-date in order to imaginatively and compliantly offer digital services to their clients, external and internal customers. 

Delegate Feedback From Recent Events

The speaker from GoMad was really good!
Real world examples throughout.
Learning about other regulations... the three parts as to whether something is promotional...action intent perception...whether something is ethical as well as compliant
Nick's presentation was helpful as he directly showed relation to digital and used examples to make this clear.
Workstreams

Learning and Development
Providing high-quality events that add value and appeal to personnel in member companies at a range of levels.

Career Development
The HCA career development group was established in 2015 to support member organisations to attract and retain talent.

Medical Communications
Providing the membership and beyond the opportunity to engage and influence discussions on the future trends in this important area.

Events and Networking
The HCA’s Events & Networking workstream ensures that the HCA delivers networking opportunities for members at all events.

Transparency and Governence
The HCA Executive take transparency and governance very seriously and regularly considers and reviews the strategic position of the Association.

Market Access
Delivering a series of seminars involving key personnel from within market access decision-making bodies in the NHS.

Digital
Helping support and encourage the future role of communications agencies in the strategic development and tactical implementation of digital activities.

Benchmarking
The main activity conducted by this workstream is the annual HCA Agency Benchmarking Survey.

Consumer Health
Looks at the importance of regulations, globalisation, working with pharmacists, CSR and future-proofing on the consumer health industry.

Associate Members
The HCA offers a number of benefits for Sole Traders, or Associate Members.