The Start SMART programme has been created by a team of agency and industry professionals, offering information that will be useful to everyone working in healthcare communications, across all disciplines. It will benefit people of all levels from junior to senior; as well as those responsible for training in their organisations. We therefore encourage all those working in healthcare communications to complete this 30-minute course and collectively demonstrate our sector's committment to Measurement & Evaluation.
Measurement & evaluation metrics should be included in all communications activities so we can demonstrate their impact and value. This needs to be considered from the outset of our projects and is why the Healthcare Communications Association is encouraging organisations, teams, and individuals to always Start SMART.
If we Start SMART we are focused on what, how, and when we are going to measure and evaluate, from the very start of our activity.
This on demand, 30-minute CPD Course will help you understand key concepts, outline a process for incorporating measurement and evaluation, and present case studies for inspiration. The programme also includes questions to assess your understanding of the material, along with links to additional resources.
Upon completion, participants will be able to download an HCA Start SMART Certified virtual badge, which you can proudly display on sign-offs and socials to demonstrate your comittment to Measuremnet & Evaluation in our sector and your accredited learning achievement. Don't forget to also record your learning on your CPD Record as part of your annual CPD requirements (htpp://MyCPD.healthcare)
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