News articles relating to the Healthcare Communications Association

  • Innovation Uncovered, Issue 4 out now

    Issue 4 of Innovation Uncovered, the HCA’s leading journal championing innovation in our sector through practical suggestions, thought-provoking discussions, fresh thinking and case examples; is now published.

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  • The HCA launches new AI Policy Guide

    This new guide therefore provides direction on what areas need to be considered for inclusion in an AI policy and what policy decisions need to be made, as well as guidance on how the policy might be implemented.

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  • HCA Launches new Evaluation Value Proposition

    An HCA working group from industry and agency has developed a new Evaluation Value Proposition, providing everyone who is involved in health communications with a useful guide to why measurement and evaluation is fundamental to our work, which can act as a catalyst for discussions between all stakeholders.

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  • Evaluating Evaluation in Healthcare Communications

    In 2023, we spoke to senior leaders, from industry and agency, to gain insight into the challenges, perspectives, and opportunities for evaluation in healthcare communications. The summary of what we heard is now published in this month’s PME.

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    Taking the opportunity to start afresh, with a whole year to achieve our goals

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  • A letter from the HCA CEO - MIke Dixon

    It seems hard to believe another year is coming to an end, but what another fantastic year of activity it has been at the HCA.

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  • Are you measuring and evaluating your programmes? Top 4 tips from a Communiqué Awards Judge

    Jeremy Clark, Former Co-Chair of the Judges for the Communiqué Awards; Founder and Chairman of Clark Health Communications. (note: this article is a shortened version of an article that first appeared in 2022)

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  • Living in a Vuca World

    It’s been a year characterised by volatility, uncertainty, complexity and ambiguity

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  • Injecting Some Humour

    Do we have a tendency to be too serious in our healthcare marketing and comms?

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  • The HCA launches 'The Academy' in partnership with the PM Society

    Welcome to the Academy, brought to you by the HCA and PM Society, developed from training feedback from the industry. We have selected carefully curated courses, packaged up into two levels of Academy for healthcare communication professionals at entry and mid-level.

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  • Me and My MenoPAUSE

    Me and my menoPAUSE asks everybody in healthcare communications to pause and consider what going through the menopause entails and the challenges your colleagues may be facing.

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  • Did somebody say AI?

    Things are moving rapidly and we are currently only scratching the surface of AI’s possibilities

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