Healthcare communications briefs can often arrive with the answer already written: the message, the tone, the response. This session asks whether that clarity can close a story down before it begins. Using editorial storytelling techniques, we’ll explore how empathy, authenticity and integrity turn information into stories people remember, trust and act on. You’ll leave with a simple way to reframe any brief around the tension, the human truth and the discovery. Please note: this is a live-only session and will not be recorded.