In this new exclusive report from the HCA, we’ve isolated 12 specific trends we consider to be significant for professional healthcare communicators whether that’s gaining cut through during the misinformation “Infodemic”, utilising wearable technology to help tell a story from the patient perspective or the huge potential to reduce pharmaceutical lead times using artificial intelligence and machine learning.
The report is presented by the Standards and Best Practice Committee and authored by Ketchum. Insight statistics were developed by Ketchum’s Research & Analytics team, based on detailed analysis of:
• Current levels of social media conversation on specific topics within the medical profession and wider stakeholders
• Calculations against web traffic and hit / engagement rates with disease awareness and educational portals, sites and social media channels
• Media analysis across relevant stories based on volume, size of articles and prominence within the media outlets analysed
Other information contained in the report represents the subjective viewpoints of the report authors, based on professional experience, informal conversations with stakeholders and personal opinion around anticipated trends in healthcare
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Click on image to download the report
You can view a presentation of the report in our On Demand / Event Recordings