Even prior to the COVID-19 pandemic, healthcare communications was undergoing seismic change as a discipline as the increasing automation of medicines R&D took hold, professional associations rethought the nature of major medical meetings, international regulatory restrictions on promotional activity tightened and the hot-button issue of control and management of patient data became ever more visible. In a new report from the Healthcare Communications Association, we look at some of the critical trends impacting our profession in 2022 and beyond – the way we tell stories around brands and corporate intention, the unstoppable rise of wearable tech in protecting personal health, the integration of data analytics in campaign measurement.
Con is Managing Director of Ketchum’s Health Communications practice. A 24-year career in medical communications has seen him create and deliver global PR, medical education and issues readiness programmes for some of the biggest names in the pharma, med tech and advocacy sectors including Bayer, Sanofi, Royal Philips, Harvard Medical School and the International Agency for the Prevention of Blindness. He leads a 28-strong team from Ketchum’s London HQ.