The Briefing Room – Series 4
Brought to you by the HCA Foresight Committee
Episode: In Conversation with James Osborn – Independent Consultant
Interviewer: Jo Spadaccino, Co-Founder at Stirred Health
Exploring the Future of Health Communications
In this episode of The Briefing Room, Jo Spadaccino sits down with James Osborn, an independent consultant with extensive experience spanning agency, in-house, and health tech roles.
Together, they explore some of the most pressing topics shaping our profession today — and what they mean for healthcare communicators now and in the years ahead.
What You’ll Discover in This Interview
- The ethics of AI-generated patients – innovation vs. authenticity in patient engagement.
- The power of real patient stories – how lived experience can change hearts, minds, and business priorities.
- AI in the workplace – why “AI natives” will transform team dynamics, and the urgent need for upskilling.
- Health equity in a digital age – how technology can bridge or widen the gap in patient access and understanding.
- The agency–in-house relationship – where innovation happens fastest and why collaboration matters more than ever.
Why Watch?
This is more than a conversation about trends — it’s a roadmap for navigating the opportunities and challenges that will define the next chapter of healthcare communications.
Whether you work in an agency, pharma company, healthcare charity, or tech start-up, James’s insights will challenge your thinking and inspire action.
📺 Watch the full interview below and be part of the conversation shaping the future of our profession.
