This is the Healthcare Media Campaign Award to Win: Medical Journalists’ Association opens entries for this year’s Media Campaign Award
“There are many awards available for healthcare PR teams to enter, but only this MJA award is judged by journalists themselves. For a PR team, that makes gaining recognition in this award very special indeed.”
- Entries before Wednesday April 17, 2019
- Recognises strategic excellence, not coverage success
The Medical Journalists’ Association (MJA) Media Campaign of the Year award recognises excellence in communications materials produced for journalists, and is supported by the Healthcare Communications Association (HCA). The award, now in its second year, is open to projects executed between January 1, 2018 and December 31, 2018 and recognises excellence in developing a media campaign that engages with journalists to support the communication aims of the project.
This award is not about capturing coverage, as current events can overtake the most well thought-out media campaign. Instead, it’s all about demonstrating a real understanding of what journalists want from a press release or pitch, what works as a story angle, and what materials are needed to make our members lives easier.
The award is judged by a panel of highly experienced journalists from consumer and specialist backgrounds, so it provides the ultimate proof that the winning agency or communications team really does understand what our members want.
The winner will be announced at the 2019 MJA Awards ceremony at the Barber Surgeon’s Hall, in the City of London, on June 12. All short-listed entrants will be invited to attend the ceremony and enjoy a unique opportunity to connect with the country’s leading health and medical journalists.
More Information and Entry Forms Here:
Hear more about this award category by listening to the recent presentation by Jane Symons from the MJA at the HCA’s ‘Behind the judging’ event: View