In 2023, we spoke to senior leaders, from industry and agency, to gain insight into the challenges, perspectives, and opportunities for evaluation in healthcare communications. The summary of what we heard is now published in this month’s PME.
You can read the summary now, here: https://bit.ly/42bEf4Y
But we did more than just listen. In response, an HCA working group from industry and agency has developed a new Evaluation Value Proposition, providing everyone who is involved in health communications with a useful guide to why measurement and evaluation is fundamental to our work, which can act as a catalyst for discussions between all stakeholders.
Let’s make 2024 the year where measurement and evaluation are better valued and become fundamental to all our communications.