HCA's PharmaForward is a unique space for in-house pharma communicators to share and discuss current and future challenges and opportunities.
Sign up and join this closed-door group-style conversation on AI discoverability. Search, summarisation and recommendation are increasingly mediated by AI, and the content our organisations publish is being read, ranked and reframed by systems rather than people. Through facilitated discussion we will explore how organisations are thinking about, and acting on, making their scientific and corporate content more visible, accurate and influential when AI is the first point of contact.
The session will be co-chaired by Kayhan Binazir, HCA Committee Member, and Stephen Griffiths, Publications Head, General Medicine and Specialty Care at GSK, with the support of HCA Committee Leaders, Rhiannon Meaden and Andrew Brooks.
PharmaForward provides an opportunity for forward-thinking, like-minded, experienced (10–15+ years) in-house pharma communication leaders to come together, share what's really happening inside their organisations, gain practical insights from peers, and help shape the future of our profession. Places are limited, and the session is built around active peer exchange.