Understanding healthcare systems in Europe and their impact on communication strategy

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General information
Course overview
This highly interactive course has been designed to enable delegates to develop a framework by which to approach communication plans for their agency, clients or company that take into consideration the market access environment. Building on a solid understanding of the market access environment, the course takes a payer-centric approach to the development of value-based communications.

Who should attend?
This course has been developed for professionals with responsibility for developing communications that need to encompass an understanding, or integration, of payer messaging.  Delegates may operate in agencies and in the lifescience industry at country or EU- level.
 
Facilitators:
This HCA CPD Accredited course will be facilitated and delivered for the HCA by Senior Consultants from Visions4Health Ltd.
Learning objectives
  • To understand the concept, principles and language of market access
  • To develop an appreciation of the market access landscape in Europe
  • To understand the differences in approach to market access taken by key healthcare systems in Europe
  • To put yourself in a Payer’s shoes to understand their needs and how the industry can add value to them
£450.00 per person (ex. VAT)

£270.00 per person (ex. VAT)

£270.00 per person (ex. VAT)

£700.00 per person (ex. VAT)
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Understanding healthcare systems in Europe and their impact on communication strategy

12 Bloomsbury Square, WC1A 2LP

Wed 22 May 2019

9:30 AM - 5:30 PM BST
(10:30 AM - 6:30 PM CEST)