Healthcare Events | Healthcare Communications Association

Home Events Understanding healthcare systems in Europe and their impact on communication strategy

General information

Course overview
This highly interactive course has been designed to enable delegates to develop a framework by which to approach communication plans for their agency, clients or company that take into consideration the market access environment. Building on a solid understanding of the market access environment, the course takes a payer-centric approach to the development of value-based communications.

Who should attend?
This course has been developed for professionals with responsibility for developing communications that need to encompass an understanding, or integration, of payer messaging. Delegates may operate in agencies and in the lifescience industry at country or EU- level.

Facilitators:
This HCA CPD Accredited course will be facilitated and delivered for the HCA by Senior Consultants from Visions4Health Ltd.

Learning objectives

To understand the concept, principles and language of market access
To develop an appreciation of the market access landscape in Europe
To understand the differences in approach to market access taken by key healthcare systems in Europe
To put yourself in a Payer’s shoes to understand their needs and how the industry can add value to them

Member Cost

£450.00 per person (ex. VAT)

Associate Member Cost

£270.00 per person (ex. VAT)

Patient groups / Healthcare charity Member Cost

£270.00 per person (ex. VAT)

Non-member Cost

£700.00 per person (ex. VAT)

Event title

Understanding healthcare systems in Europe and their impact on communication strategy

Venue

12 Bloomsbury Square, WC1A 2LP

Date

Wed 22 May 2019

Time

9:30 AM - 5:30 PM BST
(10:30 AM - 6:30 PM CEST)

Places remaining