Understanding and Influencing Behaviour: Applying key behaviour change models

Behaviour change is difficult, however, for those able to systematically recognise and tackle key behavioural barriers in any scenario, the rewards are plentiful. Please join to hear Chris Harvey, From Activate Research, explore the strengths, weaknesses, and applications of well-known behaviour change models such as MINDSPACE, EAST and COM-B as well as his own proprietary model for understanding and influencing behaviour: ACE-M. Glean insights on how we can better communicate to influence our audiences.  

Activate Research have extensive experience delivering behaviour change training for healthcare communicators and the backbone of their expertise is informed by MSc Behavioural Science.