What do we miss when we understand the disease, but haven’t really seen what life with it is like?
A clinical diagnosis can tell us a lot about a condition. But it doesn’t always capture what it means to live with it day to day. The things that affect people most can be the things that never make it into the clinical description.
This session explores that gap — and what we can discover when we spend time understanding people’s everyday experiences. Looking beyond the clinical picture can uncover insights that feel more human, more memorable and more meaningful.
Sometimes, that’s where the best ideas come from: taking the time to understand the world from the perspective of the people we’re trying to reach.
We’ll explore how to:
- Recognise how a condition can reshape the way someone sees and moves through the world
- Reframe a clinical problem around human experience and communicate that difference to the people who need to act on it
- Identify the small, easily overlooked moments that can carry more significance than the things people think to report
Join this session to be refreshed and inspired to think differently about how we uncover and tell the human stories behind the science.
Nick Leon Biography
Nick Leon founded Naked Eye in 2003 to close the distance between how healthcare organisations imagine patients' lives and how patients actually live them. For more than two decades, working with leading global healthcare organisations, he has lived alongside people in over 30 countries recording more than 10,000 hours of real life. His work reveals what patients don't say and organisations don't see, turning it into the stories that reshape how they communicate with, and design for, the people they serve.
His belief is simple: show up. Spend time in their world. Build trust. Listen. See it as they see it.
