Healthcare Communications Association
MHP Group Presentation
Trends Shaping 2025
Overview
MHP Group and Savanta have partnered to understand the mood of the nation to support businesses, brands and organisations to better communicate, connect and achieve their aims.
The data draws a stark picture of Britain in 2025.
By scrutinising and synthesising a wealth of cultural data, we’ve identified four broad cultural trends that impact every aspect of our lives – from business and politics, to health, consumer habits and our rapidly evolving communications landscape.
In this panel meeting, we will bring the trends to life, provide observations of these trends at play and consider how companies in the healthcare space can respond as well as predictions of what we can expect to see as we move through 2025 and into 2026.
Panel Event
Format: Virtual online panel meeting
Timing: Thursday 26 June – 1pm – 2pm
Panel:
- Kate Gomes, Head of Strategy MHP Group
Presenting an overview of the 2025 trends data, including observations, activations and golden rules for businesses and brands
- Kate Pogson, Global Corporate Affairs, Health & Life Sciences, AstraZeneca
How 2025 trends are impacting communications strategies in pharma
- Alison Day, Director of Communications, Prostate Cancer UK
How 2025 trends are impacting patient engagement
- Alison Dunlop, Head of Advocacy MHP Group
Bringing to life healthcare case studies that reflect 2025 trends