Title: New HCA social media guidance – a webinar to discuss all you need to know about our new guidance
Date & Time: Thursday, 13 November 2025, 12:30 PM – 2:00 PM GMT
Speakers:
Sorcha Turner-Wallace, Digital Communications Manager, Takeda UK;
Eric Ngwenya, Compliance Consultant, Compliance Hub;
Rick Evans, Social Strategy Director, Envision 90TEN
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Join us for an essential webinar introducing the new HCA social media guidance, crafted to help healthcare communication agencies, and in-house pharmaceutical teams navigate the evolving landscape of online engagement. This session will explore the changes brought about by emerging platforms like TikTok and the transformation of Twitter to X, alongside updated regulations from bodies such as PMCPA and EFPIA. We will provide clarity on how these developments influence day-to-day social media activities and offer practical advice for developing compliant communications, while addressing areas that often cause confusion or uncertainty.
During the webinar, attendees will gain insight into the key principles outlined in the guidance, learn from real-world interpretations by agencies, in-house and compliance experts, and discover how to supplement existing codes of practice with actionable recommendations. Whether you are responsible for managing digital content, guiding teams, or ensuring regulatory compliance, this event will equip you with the knowledge needed to confidently communicate with healthcare professionals, patients, and the public via social media.
