Registrations now closed for the HCA Members Meeting
Voicing the future…
Our Annual Members' Meeting will provide insights into the exciting HCA initiatives that are already underway and planned, as well as hear some inspirational guest speakers share how we can embrace social media and new technology now and in the future.
And of course, the opportunity to network with colleagues across the healthcare communications sector.
Make sure your organisation is represented at this ‘not to be missed’ event to understand how you can get added benefit from your HCA membership and to hear some thought-provoking insight into social media and the future technologies we will be working with.
TIMINGS: 5.30pm drinks, 6.00pm meeting starts
Speakers to include:
Mike Dixon, HCA CEO
Your sector, your organisation…
Mike will re cap on what has been one of the HCA’s busiest years and share the exciting initiatives already underway as we help shape the HCA and our sector for the next decade and beyond
Lucy Freeman, Methodology & Quality Assurance Manager for LexisNexis Analytics & Project Management teams, based in Paris
Social Media Monitoring for pharma and in the context of pharmacovigilance
Lucy will be covering the best practices in terms of setting up media monitoring and analysis solutions for pharma companies, especially in regards to fulfilling pharmacovigilance (PV) obligations. Her talk will recall why it’s important in the current context and how robust social media monitoring and analysis solutions can incorporate spontaneous discussions from patients on internet about drugs, and then complement and enrich PV processes. Ultimately, she will address what best practices should be kept in mind when setting up such social listening and media monitoring solutions.
Bahar Turkoglu, Director, Public Affairs – Gilead Sciences Ltd UK & Ireland
And
Peter Impey, Managing Director PR, 90TEN
Flight HIV101: The power of social media and influencer communications in disease awareness
A presentation discussing the background and highlighting the key elements that drove the success of this multi award winning influencer campaign including:
- Identifying the right influencers and working with them
- Navigating an influencer campaign in a regulated environment
- What can we learn as an industry?
Charles Cadbury, CEO Say It Now and pioneer of multi-award-winning conversational technologies
Starting the conversation: the changing landscape of customer engagement
Charles will talk us through the changing landscape of customer engagement and advances in AI technology that are enabling more engagements between brand and consumer to be automated. Focusing on the challenges these interfaces will pose and the opportunities they present, Charles will also share leading case studies to support our understanding of the voice landscape, history and trajectory and suggest where it will sit in the conversational channel mix.
Guest speaker biographies:
Lucy Freeman is the Methodology & Quality Assurance Manager for LexisNexis Analytics & Project Management teams, based in Paris. She has a background in Biochemistry and 6 years’ experience in media monitoring projects ranging from social media analysis to regulatory news updates for a wide range of customers in pharma & cosmetic industries.
Bahar Turkoglu, Director, Public Affairs – Gilead Sciences Ltd UK & Ireland
Bahar is a Director of Public Affairs at Gilead Sciences leading communications for the company’s HIV and Hepatitis portfolios across UK and Ireland. Bahar was previously responsible for corporate affairs and public relations for Neurosciences and Urology for the Europe, Africa and the Middle East region of Allergan. Prior to Allergan, Bahar worked at public relations agencies in both London and Paris, supporting European and country-level communications and patient advocacy for diverse pharmaceutical clients. Bahar earned a Master’s degree in consulting and marketing at University Paris 7 Denis Diderot and a Master’s degree in European history at University Paris Panthéon – Sorbonne and Leiden University (Netherlands). She is fluent in French and Turkish.
Peter Impey, Managing Director PR, 90TEN
Peter is the Managing Director of 90TEN Communications, the Public Relations practice of the 90TEN Group. He has been a driving force behind multiple award-winning patient campaigns for the agency which have been recognised for their creativity and outcomes focused approach. He has worked in the pharmaceutical sector for almost two decades both in-house and on the agency side. He has held positions at Procter & Gamble Pharmaceuticals, Galliard, Ketchum and Virgo. Prior to this Peter trained as a pharmacologist at King’s College London.
Charles Cadbury has 19 years digital experience, focused on emerging technologies through the growth of web, social then mobile. He has spent the last 3 years helping enterprise clients evaluate conversational interfaces and bring multi-award winning conversational (chatbot and voice) platforms to market and now works as CEO at 'Say It Now'.
Jennifer Heape is a London-based creative and technologist, specialising in voice tech. One of her most recent projects is Mindscape, a mental health voice skill that brings AI, voice technology and sound therapy together for the first time to offer front line support for anxiety and panic attacks. Jen has a particular passion for the neuroscience behind vocal interaction and the psychological impact of this new medium - especially the opportunities for voice in healthcare, specifically mental health.
The HCA is grateful to LexisNexis for their kind support of this event.
