Putting Trust to the Test

General information

Join us on MedComms Day for a special event to hear the 2021 health sector results of the Edelman Trust Barometer - the largest, annual, global survey of trust in the world, looking at a year which has been like no other in our lifetimes. 

Whatever our role in healthcare communications our work both influences and is influenced by perception of trust in the healthcare sector.  Last year at the start of the pandemic we saw trust in the healthcare sector reach new highs. But what has happened as the pandemic has progressed and vaccines have been developed and vaccination programmes deployed?  How has trust in governments and the media been impacted?  And have any changes in trust been globally aligned or country specific? What are the implications for how we evolve in a post-lockdown world and better support our customers, clients, organisations, and people? How can you leverage these global and local insights to deliver more impactful outcomes for your health business as we navigate through whatever our new normal will look like?

Our event will feature a presentation by Edelman Global Managing Director and EMEA Health Practice Chair Carolyn Paul on this year’s results and will be followed by a robust panel discussion exploring the business and communication impacts for people working in the health industry.  This will be followed by a short Q&A with the audience.

Our panellists include:

  • Alice Choi, HCA Chair and Chief Operating Officer, McCann Health Medical Communications

  • Jane Symons, Vice Chair of the Medical Journalists’ Association and a freelance health writer, author and media consultant

  • Jo Taylor, Director EMEA Policy & Government Affairs, Seqirus & Chair of the HCA’s Foresight Committee

  • Andrew Powrie-Smith, Executive Director of Communications & Partnerships, EFPIA

Alice Choi, HCA Chair and Chief Operating Officer, McCann Health Medical Communications
Alice is Chief Operating Officer, McCann Health Medical Communications, and Executive Director, McCann Health’s Global Scientific Council, a platform for the company’s scientific experts to have a voice in medical advances of global impact. She is also a Women of Influence Mentor for Cancer Research UK and a Public Governor for The Christie NHS Foundation Trust and is based in Macclesfield, Cheshire. Alice is the former Chair of the Board of Trustees for the International Society for Medical Publication Professionals.

Carolyn Paul, Global Managing Director and European Chair, Health at Edelman
Carolyn is a leading expert in international healthcare communications, Carolyn is responsible for the development of global strategy for clients who operate in multiple markets and regions around the world. Increasingly this involves creating campaigns targeting the consumer as well as healthcare professionals, policy makers and payers. Carolyn’s expertise in the healthcare arena includes launching revolutionary pharmaceutical products from Alka-Seltzer to Zyvox and directing communications for organisations as diverse as Alzheimer’s Disease International and Unilever.  Her work has touched upon numerous areas including cardiovascular disease, HIV/AIDS, infectious disease, osteoporosis, depression, Alzheimer’s Disease, allergy, immunology, oncology, rheumatology, respiratory and diagnostics. She provides strategic leadership on global programs for clients, franchises, portfolios and brands including AstraZeneca, Kelloggs, Roche, Roche Diagnostics, Teva and Unilever as well as other government and corporate clients across the globe. 

Jane Symons, freelance health writer, author and media consultant.
Jane edited the health pages of The Sun from 2004 to 2009 and has written for a wide range of newspapers and magazines including the Daily Mail, The Times, Telegraph, Daily Mirror, Daily and Sunday Express, Evening Standard, Woman’s Own and Woman & Home.  Jane has also written a number of pregnancy books, including How To Have A Baby and Still Live in the Real World, which has been published in the UK, USA, Russia and Sweden.  While at The Sun, she successfully campaigned for the breast cancer therapy Herceptin to be made available to NHS patients — which led to the newspaper winning the 2007 Cancer Research UK, National Communicator Flame of Hope award. Jane is also vice-chair of the Medical Journalists’ Association.

Andrew Powrie-Smith, Executive Director of Communications & Partnerships, EFPIA
Andrew Powrie-Smith is Executive Director of Communications & Partnerships at the European Federation of Pharmaceutical Industries & Associations (EFPIA).Prior to working at EFPIA, Andrew was Director of Reputation and Stakeholder Engagement at the Association of the British Pharmaceutical Industry (ABPI), in addition to his role as country Director in Scotland.  Before joining the pharmaceutical industry, Andrew was Director of the British Lung Foundation in Scotland and Northern Ireland. He worked in the UK and internationally with a number of NGOs including Amnesty International, Scope and the Red Cross, where he was also member of the International Emergency Response Unit. Andrew lives on a farm on the West Coast of Scotland, with wife Lena and three children. In his spare time he coaches rugby and is a qualified Yachtmaster Ocean, Divemaster and kayaking instructor.

£0.00 per person (ex. VAT)

£0.00 per person (ex. VAT)

£0.00 per person (ex. VAT)

£0.00 per person (ex. VAT)
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Putting Trust to the Test


Wed 09 Jun 2021

10:00 AM - 11:00 AM BST
(11:00 AM - 12:00 PM CEST)