Healthcare Communications Association
Sign in
Register
As a employee of a
member organisation
Join HCA
Menu
About
The HCA
Why join
Join the HCA
Members directory
Governance
Code of conduct
Guidance on competition law
Our Commitment on Discrimination
Contact
Events/Courses
Calendar
HCA Conference 2022
Shared Experience
CPD Courses
CPD Courses - ON DEMAND
Past events
HCA Conference 2021
Help
On Demand
Shared Experience
Event Recordings
Briefing Room
CPD
CPD Standards
Videos
Resources
Media centre
Highlights
Resources
DE&I
DE&I and the HCA
Videos
Resources
Mental Health
Mental Health and the HCA
Videos
Resources
Innovation Uncovered
Help
Jobs
Search
Molecule to Marketing, An Introduction to Healthcare Communications
Home
Events/Courses
Past events
Molecule to Marketing, An Introduction to Healthcare Communications
General information
Facilitated by Harry Brady, Communications and Policy Director at MSD UK.
The HCA
'Molecule to Marketing'
course provides attendees with a comprehensive introduction to the principles and practicalities of healthcare communications. Aimed at both agency and in-house personnel, the full day’s course comprises a dynamic mix of theory and practical sessions, with expert speakers on hand to impart advice and provide guidance.
The course includes a review of how medicines come to market, a talk from a senior pharma marketer, and insights into how communications and stakeholder activity adds value to the mix before and after launch.
A major element of the programme is practical, with a hands-on workshop allowing delegates to work together in small teams to solve some classic communications challenges and develop creative solutions.
The event is
suitable for anyone in their first communications role
or those working alongside PR and medical education colleagues who wish to gain ‘real world’ insight into what can be gained from effective and engaging communications activities.
Speakers will include the following:
Harry Brady, Communications and Policy Director at MSD UK
Gary Duncan, International Marketing Director, Jazz Pharmaceuticals
Monica Sudra, Senior Medical Advisor, MSD
Siân Hurst, Managing Director, Aurora
Note:
All attendees are invited to networking drinks after the workshop has ended at 5pm.
Member Cost
£350.00
per person (ex. VAT)
Associate Member Cost
£210.00
per person (ex. VAT)
Patient groups / Healthcare charity Member Cost
£210.00
per person (ex. VAT)
Non-member Cost
£600.00
per person (ex. VAT)
You will need to register on this site in order to book any HCA events.
Click here
to register or login as a member.
Event title
Molecule to Marketing, An Introduction to Healthcare Communications
Venue
Edelman, Southside, 105 Victoria Street, London, SW1E 6QT
Date
Tue 28 Nov 2017
Time
9:30 AM - 5:00 PM GMT
(10:30 AM - 6:00 PM CET)
Places remaining
Please note
You need to be logged in as a member to receive your member discount for this event.