Molecule to Marketing, An Introduction to Healthcare Communications

Note: Free transfers will be arranged in groups from Broxbourne Station to MSD at 9.15am and from MSD to Broxbourne Station at 4.45pm 
 

Hosted by Harry Brady and James Humphreys from MSD UK External Affairs

Other speakers include:
Dr Malcolm Barratt-Johnson, Medical Affairs Advisor, MSD UK
Nick Williams,  acting Head of the Specialty Care Business Unit, MSD UK
Dan Culwick, New Products Manager, MSD UK
Siân Hurst, Director, Aurora - 2013 Communique Communications Consultancy of the Year

New - for this event only - MSD UK lab tour!

The HCA 'Molecule to Marketing' course provides attendees with a comprehensive introduction to the principles and practicalities of healthcare communications.  Aimed at both agency and in-house personnel, the full day’s course comprises a dynamic mix of theory and practical sessions, with expert speakers on hand to impart advice and provide guidance.

The course includes a review of how medicines come to market, a talk from a senior pharma marketer, and insights into how communications and stakeholder activity adds value to the mix before and after launch.

A major element of the programme is practical, with a hands-on workshop allowing delegates to work together in small teams to solve some classic communications challenges and develop creative solutions.

For this occasion only, MSD UK will also provide a unique lab tour at their Hoddesdon site, bringing delegates even closer to the drug development process.

The event is suitable for anyone in their first communications role or those working alongside PR and medical education colleagues who wish to gain ‘real world’ insight into what can be gained from effective and engaging communications activities.

The cost of attending this meeting includes: hand-outs, certificate of attendance, refreshments and lunch, and group transfers to and from Broxbourne Station (at the beginning and end).