In recent years, millions of healthcare professionals (HCPs) have taken up social media as a tool for collaborating, learning and sharing. Their online conversations, taking place all over the world, provide an incredible pool of collective intelligence for healthcare communicators.
In this webinar, Daniel Ghinn
will illustrate the rise of "Digital Opinion Leaders", the healthcare professionals who are shaping the knowledge and attitudes of their peers, patients, the public and even policymakers.
Daniel will also share some of his team's latest research on the role of online HCPs during the COVID-19 pandemic, illustrating their role as amplifiers of public health messages during the global crisis.
Daniel Ghinn has been learning from the digital behaviours of health stakeholders for more than 20 years, developing insights to guide communications leaders in global NGOs, healthcare providers and most of the world's largest pharmaceutical companies. In 2012 Daniel wrote the e-book, "Activating Digital Opinion Leaders" and subsequently launched an insights platform that has now tracked more than 1.5Bn online conversations among 2M healthcare professionals. Together with his wife and business partner Joanna, Daniel leads the team at CREATION.co
Access to HCA Webinar
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