This highly interactive course will help attendees respond to typical product/brand post-launch scenarios that they will encounter during their career in medical communications. This full-day workshop is for mid-level managers to step out of a daily project delivery mindset and join other peers in the industry for a fast-moving session, to think on your feet and develop effective strategies for common challenges.
The aim of the course is to equip attendees to think strategically about what each challenge scenario could mean for a product/brand and how medical communications can help to address each scenario.
Scenarios may include:
- A lack of milestones for the product/brand in the next 12 months
- The launch of a new competitor
- An adverse effect of the product’s drug class is under investigation.
The full-day agenda comprises of plenary sessions, group work and many opportunities for feedback and questions. This course has been specifically developed with agency account managers–junior account directors and medical–senior medical writers, and pharmaceutical brand managers and medical advisors in mind (around 6+ years’ experience).
This course is a useful follow-on for anyone who attended the previous HCA medical communications training session on Strategic Planning in Medical Communications pre-launch scenarios, however, it is not essential to have attended the pre-launch session in order to attend this one.
- Miranda Dini, AXON
- Emma Kenny, AXON
- Chris Hall, Aurora
- Jelena Lee, Edelman Bioscience
- Barbara Byth, Synergy Medical
Bettina Cortezi, AXON
Timings: 09.00–17.30, followed by drinks and networking