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Evolving a Medical Communication Plan to Meet Different Post-launch Marketplace Scenarios
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Evolving a Medical Communication Plan to Meet Different Post-launch Marketplace Scenarios
General information
This highly interactive course will help attendees respond to typical post-launch scenarios that they will encounter during their career in medical communications. It will help them to think strategically about what each scenario means for a brand and how medical communications can help to address each scenario.
Scenarios may include:
Lack of milestones for the brand in the next 12 months
Launch of a new competitor
Adverse effect of drug class under investigation.
The course has been specifically developed with brand managers, medical advisors and agency account managers or junior account directors in mind.
Comprising mostly of group work and comprehensive feedback sessions, with some upfront presentations, the course will build on the pan-European case study from the previous HCA medical education training course (though it is not essential to have attended the previous session).
Speakers
Miranda Dini, AXON Communications
Emma Kenny, AXON Communications
Andy Grigg, Bedrock Healthcare Communications
Katherine Chaytor, ApotheCom
Member Cost
£350.00
per person (ex. VAT)
Associate Member Cost
£210.00
per person (ex. VAT)
Non-member Cost
£600.00
per person (ex. VAT)
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Event title
Evolving a Medical Communication Plan to Meet Different Post-launch Marketplace Scenarios
Venue
AXON Communications, 160 Blackfriars Road, 7th Floor, Southwark, London SE1 8EZ
Date
Wed 11 May 2016
Time
9:00 AM - 5:30 PM BST
(10:00 AM - 6:30 PM CEST)
Places remaining
Please note
You need to be logged in as a member to receive your member discount for this event.