In July 2020, the International Association for the Measurement and Evaluation of Communication (AMEC) published an update to the internationally recognised Barcelona Principles. This event will outline the Barcelona Principles 3.0 and outline the AMEC’s work.
This HCA Shared Experience session will cover:
the 7 foundational Barcelona Principles and why every communication professional needs to know them
how to apply the Principles to improve your communication efforts
how to determine where your team is in their own measurement journey and what you need to do to skill up
Johna Burke, Global Managing Director, AMEC
Johna has 30 years of experience in PR, communications, and marketing. Leading the PR and investor relations efforts at a Fortune 500 company provided first-hand experience in the challenges and trials of PR practitioners.
During her career Johna has managed regional business and national business lines including responsibility for production, sales, HR, finance, and the overall client experience, which further developed her understanding of the P&L and the impact of communications. Her success and expertise give her unique experience and perspective making her a tireless advocate of tying communication efforts to business results.
Johna is a member of the PR News Measurement Hall of Fame, an AMEC Fellow, serves on the IPR Measurement Commission and on the Diversity Action Alliance (DAA) Steering Committee.