Effective communication in digital and social media, 20th May 2015

General information
A one-day educational event for communications professionals on digital communication with healthcare professionals, patients and the public.

Run by the HCA with attendance and input from the Prescription Medicines Code of Practice Authority (PMCPA).
Learning objectives
This one day course will set you up for digital activities in 2015 and beyond. It is designed to help members:
  • understand how the Code and other regulations apply to digital communications both in the UK and in EU
  • understand how their target audiences are using digital channels now and what they may be doing in future
  • learn about best healthcare digital communications cases
  • how to integrate online and offline activities
And thereby...
  • enhance the quality of the digital programmes that individuals and teams in HCA member companies develop
  • develop attendees’ ability to get buy-in from internal teams by explaining the relevance, impact, return and compliance of their proposals
This course has been updated to include mobile communications, apps, disease awareness campaigns, new social media channels (e.g. Pinterest, Vine, Snapchat) and best practice cases.


Agency Account Directors and account teams plus in-house communications teams who want to learn about current and emerging digital channels, best practice examples and related ethical compliance and legal requirements.


The event will have both plenary and Q&A elements. The plenary sessions will include best digital practice with real life case examples and Code of Practice and other legal and compliance considerations for digital activities both in the UK and EU. Particular attention will be given to social media, mobile marketing including apps and disease awareness campaigns. The Q&A sessions will be based around a case study of the life-cycle of a hypothetical product and designed to engender creative and compliant use of digital channels and test problem solving skills.


  • Paul Dixey – Pharma digital strategy specialist
  • Nick Broughton – ex of Pharmaceuticalethics.com and now Managing Director Havas Lynx Medical
  • With guest presentations from  industry speakers and healthcare professionals
  • New this year – a special lunchtime session with external facilitator on equipping you with new ways of thinking in order to achieve positive results and get your digital strategies accepted
An outline agenda for this event will include the following:
  •  UK Code update
    • Recent digital cases
    • How to operate within “50 shades of regulatory grey”
  • Rules and regulations in the rest of EU
  • Online developments
    • Impact on healthcare
    • Social media
    • Mobile
    • Apps etc
  • Looking ahead
  • Best online practice in healthcare communications
  • Case examples
£350.00 per person (ex. VAT)

£350.00 per person (ex. VAT)

£600.00 per person (ex. VAT)
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Effective communication in digital and social media, 20th May 2015

Ketchum, 35-41 Folgate Street, London E1 6BX

Wed 20 May 2015

9:15 AM - 5:00 PM BST
(10:15 AM - 6:00 PM CEST)