The Lions Health festival of marketing and communications creativity has really created an industry wide step change in championing the importance of creativity in healthcare communications.
In health communications creativity can be a secret weapon in enabling us to ensure messages reach the target audience
So, what exactly is creativity and how do we measure it?
This workshop will take you through best practice and the pitfalls in creativity.
You will be able to put your ideas into action, with the guidance of a leading creative consultant who will facilitate practical exercises, followed by critique and discussion.
From this course delegates will:
- Identify techniques that help achieve creative ideas and how to assess
- Gain practical experience in developing creative thinking using learned techniques
- The workshop comprises plenary sessions, group work, discussion and practice and is aimed at all levels of communication practitioners who want to develop their creative thinking.