Building trust in healthcare in a COVID-19 world – pipedream or golden opportunity?

General information
Global events in the first half of 2020 have thrown the health sector, and the world more broadly, into chaos. But what has the impact of COVID-19 had on levels of trust in the health industry and how may it impact people communicating about health innovation, products and services?

How can you leverage these global and local insights to deliver more impactful outcomes for your health business as we navigate an uncertain future?

Join us for a first look at the 2020 health sector results of the Edelman Trust Barometer - the largest, annual, global survey of trust in the world.  What are the implications for how we evolve in COVID-19 world and better support our clients, organisations and people?

Our event will feature a presentation by Edelman Global Managing Director and EMEA Health Practice Chair Carolyn Paul on this year’s results and will be followed by a robust panel discussion exploring the business and communication impacts for people working in the health industry.  This will be followed by a short Q&A with the audience.

Our panellists include:

  • Andrew Powrie-Smith, Executive Director of Communications & Partnerships, EFPIA
  • Alice Choi, HCA Chair and Chief Operating Officer, McCann Health Medical Communications
  • Lawrence McGinty, Chair of the Medical Journalists’ Association
Event Timings:

12.00-12.30pm main presentation
12:30-1:00pm panel discussion
1:00-1:30pm Q&A with audience

Speaker Biographies

Andrew Powrie-Smith, Executive Director of Communications & Partnerships, EFPIA
Andrew Powrie-Smith is Executive Director of Communications & Partnerships at the European Federation of Pharmaceutical Industries & Associations (EFPIA).Prior to working at EFPIA, Andrew was Director of Reputation and Stakeholder Engagement at the Association of the British Pharmaceutical Industry (ABPI), in addition to his role as country Director in Scotland.  Before joining the pharmaceutical industry, Andrew was Director of the British Lung Foundation in Scotland and Northern Ireland. He worked in the UK and internationally with a number of NGOs including Amnesty International, Scope and the Red Cross, where he was also member of the International Emergency Response Unit. Andrew lives on a farm on the West Coast of Scotland, with wife Lena and three children. In his spare time he coaches rugby and is a qualified Yachtmaster Ocean, Divemaster and kayaking instructor.

Alice Choi, HCA Chair and Chief Operating Officer, McCann Health Medical Communications
Alice is Chief Operating Officer, McCann Health Medical Communications, and Executive Director, McCann Health’s Global Scientific Council, a platform for the company’s scientific experts to have a voice in medical advances of global impact. She is also a Women of Influence Mentor for Cancer Research UK and a Public Governor for The Christie NHS Foundation Trust and is based in Macclesfield, Cheshire. Alice is the former Chair of the Board of Trustees for the International Society for Medical Publication Professionals.

Carolyn Paul, Global Managing Director and European Chair, Health at Edelman
Carolyn is a leading expert in international healthcare communications, Carolyn is responsible for the development of global strategy for clients who operate in multiple markets and regions around the world. Increasingly this involves creating campaigns targeting the consumer as well as healthcare professionals, policy makers and payers. Carolyn’s expertise in the healthcare arena includes launching revolutionary pharmaceutical products from Alka-Seltzer to Zyvox and directing communications for organisations as diverse as Alzheimer’s Disease International and Unilever.  Her work has touched upon numerous areas including cardiovascular disease, HIV/AIDS, infectious disease, osteoporosis, depression, Alzheimer’s Disease, allergy, immunology, oncology, rheumatology, respiratory and diagnostics. She provides strategic leadership on global programs for clients, franchises, portfolios and brands including AstraZeneca, Kelloggs, Roche, Roche Diagnostics, Teva and Unilever as well as other government and corporate clients across the globe. 

Lawrence McGinty, Chair of the Medical Journalists’ Association
Lawrence McGinty is current chair of the Medical Journalists’ Association and has reported on health and science for more than three decades. First for New Scientist magazine, then for Channel Four News, and most recently for ITV News. During that time he has covered an extraordinary breadth of stories. He has flown a Harrier jump jet, reported live from the military hospital at Camp Bastion in Afghanistan, and presented a week of reports from Papworth Hospital that persuaded over 100 000 people to sign up as organ donors. In 2014 he won the Lifetime Achievement award of the Association of British Science Writers. The citation said he had “a profound effect on the scientific community”. He has interviewed every health minister for the past two decades. More importantly he has interviewed thousands of patients – some delighted by new developments that have transformed their lives, others blowing the whistle on appalling NHS treatment. He has won awards from BAFTA, the RTS, the ABSW, the Medical Journalists Association and an Emmy. He also won the British Video industry’s award for the best comedy video (beating Morecombe and Wise!).  He has chaired an international conference on drugs for the World Health Organisation and given talks to many professional bodies. But more important to him, he has won the respect of the many doctors, scientists and patients he has met.

Access to HCA Webinars

Approximately 24 hours in advance, you will receive by email a link with details about how to access this webinar.  We use Zoom as our Webinar platform.  Zoom also has Android and iOS apps which can be downloaded in advance should you wish to participate using a mobile device.
N.B. Please ensure you have registered at least 24 hours in advance in order to ensure you receive login details.

£0.00 per person (ex. VAT)

£0.00 per person (ex. VAT)

£0.00 per person (ex. VAT)

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Building trust in healthcare in a COVID-19 world – pipedream or golden opportunity?


Fri 29 May 2020

12:00 PM - 1:30 PM BST
(1:00 PM - 2:30 PM CEST)