The rapid adoption of AI technology is transforming how charities operate, raising new challenges and opportunities for digital engagement. This session focuses on AI’s growing role in charity communications and patient information, emphasising a pragmatic, ethical, and efficient approach to integration. While there may be some scepticism, responsible use offers a significant opportunity for enhancing efficiency and maximising the impact of donor funds.
What We’ll Cover
- Strategic Disintermediation: Understanding how AI changes information access and what this means for the historic role of patient organisations as trusted intermediaries.
- The Charity Digital Code: A strategic overview of how the Code provides a framework for best practice in a shifting digital landscape.
- Operational & Cultural Impact: Why AI matters now—from changing expectations around speed and personalisation to its role as essential modern infrastructure.
- Practical Best Practices: Safe starting points for using AI, including ideation and workflow support, alongside the importance of human oversight and internal governance.
Facilitated by:
- Pierre Du Bois, Communications Strategic Lead at Paul Strickland Scanner Centre and Chair of the HCA’s Healthcare Charity Alliance
Speaker Line-up
- Zoe Amar, Founder and Director of Zoe Amar Digital Zoe Amar Digital is a social enterprise and digital consultancy working with charities to make digital and AI work better for everyone. Zoe is also chair of The Charity Digital Code of Practice, and blogs for Third Sector and others. She co-chair of The Charity AI Taskforce and is the co-author of The Charity Digital Skills Report and co-host of the leadership podcast Starts at the Top. She has 17 years’ experience of sitting on charity boards. She is currently a trustee of Charity Digital Trust. She is a previous winner of an Inspiring Communicator award from CharityComms and was named Changemaker of the Year at The Pros Awards.
- Sheena Campbell, Communications Manager at the Patient Information Forum (PIF) PIF is a charity and the membership network for anyone who produces health information. It also runs the PIF TICK – the only independent trust mark for print and digital health information. Sheena runs PIF training events, edits consensus good practice guidance and helps to raise awareness of the importance of access to trusted health information.
- Christian Gardner, AI enablement Lead, Medical Affairs, Envision Pharma Group Christian works at the intersection of AI, medical strategy, and workflow design. With a background spanning AstraZeneca, multiple healthcare agencies, and most recently eight years at AKQA (WPP), working closely on implementing the use of WPP Open, he has spent his career helping teams adopt new technologies without losing sight of experience, judgement, and purpose. His current focus is on rethinking how combined intelligence reshapes workflows, deliverables and engagement in healthcare and pharma. WPP Open, he has spent his career helping teams adopt new technologies without losing sight of experience, judgement, and purpose. His current focus is on rethinking how combined intelligence reshapes workflows, deliverables and engagement in healthcare and pharma.