Click on the image to hear Mark talk about this upcoming shared experience
Healthcare works best when you put patients at its heart, and it's no different for healthcare communications. We are continually told how good storytelling, particularly with patients at its core, can inspire, engage and provoke action.
But building narratives around patients is not easy. For many, patient-centric communications focuses on speaking to and sharing people’s stories, but this can be done with relatively little understanding or empathy of the challenges patients face on a daily basis. It isn’t enough. It’s time to become much more patient obsessed – how many of you really know what it’s like to live with a chronic condition?
In this briefing, Mark Doyle, the creator of A Life in a Day – a programme of immersive experiences that place you into a patient’s shoes – discusses why being ‘patient obsessed’ is a must for the entire pharma and healthcare industries. He will talk about the power of putting patients at the heart of healthcare-related communications, the importance of empathy in generating meaningful and lasting patient-centric engagement and why the way forward is to ditch the term ‘patient centricity’ for something that provokes real action.
A Life in a Day uses theatre techniques – and live actors – for its visceral, immersive experiences that are developed hand-in-hand with patients and healthcare professionals. They are delivered via your smartphone and designed to be completed during a typical working day to reflect the reality of living with a chronic health condition. The choices people make during the day-long simulation determines what happens next, just as in real life.
Presenter: Mark Doyle, The Method
Mark Doyle is co-founder of The Method, a British company offering innovative and immersive learning and development programmes to effect behaviour change, and creator of its award-winning A Life in a Day experience. Using his extensive background in the creative arts as inspiration, and driven by the belief that healthcare works best when it centres around patients’ needs, Mark designed A Life in a Day to support the pharmaceutical and healthcare industries in developing patient-centric strategies for more impactful engagement.
So far, A Life in a Day has been delivered to clients in more than 55 countries across the world. Mark is a regular presence at conferences where his expertise in developing thought-provoking patient insight experiences combined with his background as a professional actor make him an energising and sought-after speaker.
You can find out more about 'A Life in a Day' online here.
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