The start of 2019 saw a global return to record highs of trust inequality with a large gap in trust levels between the informed public and mass population. But is this trend mirrored in trust trends in the health sector?
What do these results indicate and how can you leverage these global and local insights to deliver more impactful outcomes for your health business into the future?
Join us for a first look at the 2019 health sector results of the Edelman Trust Barometer - the largest, annual, global survey of trust in the world.
Our event will feature a presentation by Edelman EMEA Health Practice Chair Carolyn Paul on this year’s results and will be followed by a robust panel discussion diving into the business and communication impacts for people working in the health industry.
This will be followed by a short Q&A with the audience.
Our panellists include:
- Padraig Belton, BBC Technology and Business reporter (covering health technology)
- Alice Choi, Chair Healthcare Communications Association
- Carolyn Paul, EMEA Health Practice Chair, Edelman
- Jane Symons, freelance journalist
Refreshments to be provided. This is an HCA and Edelman exclusive event.
6.00-7.00pm main presentation and discussion
7.00-7.30pm networking and drinks
Pádraig Belton is a journalist based between London, Oxford, and Dublin, writing for the BBC as well as for Prospect, the Guardian, and the Times Literary Supplement. He writes frequently on technology, health and business, and has reported also from China, Russia, Pakistan, Kazakhstan, and various places in the Middle East. He has written five books for Routledge on current topics in international economics. He also is a board member of a Swedish non-profit devoted to peacebuilding in post-conflict areas, and a UK charity looking after the wellbeing of children in care. He was educated at Yale and Oxford, and has won the Trench-Gascoigne prize for international security writing as well as a Fulbright fellowship. He tweets at @padraigbelton.
Alice Choi is the HCA's newly appointed Chairperson. She is Chief Operating Officer, McCann Health Medical Communications, and Executive Director, McCann Health’s Global Scientific Council, a platform for the company’s scientific experts to have a voice in medical advances of global impact. She is also a Women of Influence Mentor for Cancer Research UK and a Public Governor for The Christie NHS Foundation Trust and is based in Macclesfield, Cheshire. Alice is the former Chair of the Board of Trustees for the International Society for Medical Publication Professionals.
Jane Symons is a freelance health writer, author and media consultant. She edited the health pages of The Sun from 2004 to 2009 and has written for a wide range of newspapers and magazines including the Daily Mail, The Times, Telegraph, Daily Mirror, Daily and Sunday Express, Evening Standard, Woman’s Own and Woman & Home. Jane has also written a number of pregnancy books, including How To Have A Baby and Still Live in the Real World, which has been published in the UK, USA, Russia and Sweden. While at The Sun, she successfully campaigned for the breast cancer therapy Herceptin to be made available to NHS patients — which led to the newspaper winning the 2007 Cancer Research UK, National Communicator Flame of Hope award. Jane is also vice-chair of the Medical Journalists’ Association.
Carolyn Paul is Global Managing Director and European Chair, Health at Edelman. A leading expert in international healthcare communications, Carolyn is responsible for the development of global strategy for clients who operate in multiple markets and regions around the world. Increasingly this involves creating campaigns targeting the consumer as well as healthcare professionals, policy makers and payers. Carolyn’s expertise in the healthcare arena includes launching revolutionary pharmaceutical products from Alka-Seltzer to Zyvox and directing communications for organisations as diverse as Alzheimers Disease International and Unilever. Her work has touched upon numerous areas including cardiovascular disease, HIV/AIDS, infectious disease, osteoporosis, depression, Alzheimer’s Disease, allergy, immunology, oncology, rheumatology, respiratory and diagnostics. She provides strategic leadership on global programs for clients, franchises, portfolios and brands including AstraZeneca, Kelloggs, Roche, Roche Diagnostics, Teva and Unilever as well as other government and corporate clients across the globe.