Visualising Health: How Data Visualisation and AI Revolutionise Medical Communications
Presenters: Orla Weir, CMC Connect; Caroline Shepherd, CMC Connect; Salvatore Diana, FCB Health
Introduction
In the fast-paced world of medical communications, effective information exchange matters. Understanding new and complex medical concepts to make informed real-time decisions can feel like deciphering an ancient code against the clock. But what if we told you there was a shortcut to unlocking this labyrinthine language? By tapping into the incredible power of our brain's visual processing, we can revolutionise how we communicate within the medical communications community and beyond.
Watch back this illuminating journey as we harness visuals for clear and impactful medical communications – prepare to have your mind expanded and your understanding accelerated!
Outline: This webinar covered:
- Introduction to data visualisation in medical communications
- The power of visuals: our brain responds better to images than words
- Democratising data: how visualisation makes complex medical information more accessible
- Acting on engagement: principles for improving audience understanding, retention and action with visual data
- One size does not suit all – fit for purpose for optimum delivery
- Case studies: examples of effective data visualisation in medical communications
- Integrating generative AI into data visualisation
- Takeaway/summing up: best practices for creating effective visuals in the healthcare industry