Watch back to hear Edelman present insights from their 2024 Trust Barometer survey. This is the largest, annual, global survey of trust in the world, that takes a temperature check on trust within Government, business, media and NGOs. This annual HCA event is always an insightful and informative session for those working in healthcare communications.
Watch back a presentation of the key survey results followed by discussion with a panel of industry experts who provided their insights with rich discussion exploring the business and communication impact for people working in the health industry and the opportunity for a Q&A.
You can leverage these insights to:
- deliver more impactful outcomes for your communications
- understand what actions you can take to build trust in the future
- leverage trust capital to drive health outcomes regardless of where you sit within the healthcare ecosystem
The Panel Includes:
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Eleanor Read - Managing Director, Health at Edelman
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Alison Doughty PhD - Healthcare Innovation Consultant
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Maya Anaokar - Head of Communications and Marketing at the Patients Association
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Pádraig Belton - Freelance Journalist