This course comprises 3 x one and half hour virtual sessions with up to 45 minutes home preparation required for each (6 CPD credits)
Virtual sessions held 10:00 – 11:30 hrs (UK Time)
10th, 11th and 12th May 2022
Stories change the way people think, feel, and act. They can inspire in a way that cold, hard facts can’t. Stories are used to help explain, engage, and persuade.
In a sector which revolves around patients, we need to ensure that they are at the heart of our narrative. Instead of just looking at theory on why storytelling is important, this course will provide a step-by-step framework on how to develop a compelling and influential story.
“This course has made me re-assess the way I approach all of our communications and has given me the tools to create a narrative and a purpose to even the most dry, scientific content" Delegate
This course is aimed at:
- Mid-level professionals who’d like to bring storytelling into their communications campaigns
- Seasoned communicators who are looking to hone their storytelling skills
Trainer: Imogen Hitchcock
Imogen’s mission is simple – she wants to change the way companies tell their story. She believes even the driest corporate messages can be transformed into powerful, human-based stories, free from corporate jargon. Her experience is wide and varied ranging from developing campaigns around dog pooh, to preparing C-suite executives for hostile media interviews. Across her career, she has worked for a range of companies – from public sector to Fortune 50 multinationals to medtech start-ups. She loves social media, wonderful writing, rugby, and the Archers.
Access to HCA Online Events
Approximately 24 hours in advance, the zoom link will be available via Members' Area / My events on the HCA website. Please login to access. The link will be made live a few minutes before the start of the event.