Please join us to hear Edelman present insights from their 2023 Trust Barometer survey. This is the largest, annual, global survey of trust in the world, that takes a temperature check on trust within Government, business, media and NGOs. This annual HCA event is always an insightful and informative session for those working in healthcare communications.
Inequality is creating a tale of two health experiences. With more people reporting gaps between how well they are taking care of their health and how well they would like to be, cost remains the biggest barrier to reaching those goals, with inflation being the top societal factor negatively impacting people’s health.
Institutional leaders — from healthcare providers to CEOs — should see this tension as an opportunity to address health inequalities, leverage the dispersion of authority, invest in employee health and optimize business around health.
Join us for a presentation of the key survey results followed by discussion with a panel of industry experts who will provide their insights with rich discussion exploring the business and communication impact for people working in the health industry and the opportunity for a Q&A.
We’ll unpack how you can leverage these insights to:
- deliver more impactful outcomes for your communications
- understand what actions you can take to build trust in the future
- leverage trust capital to drive health outcomes regardless of where you sit within the healthcare ecosystem
Speakers:
- Eleanor Read - Managing Director, Health at Edelman
- Sukhi Basra - Board Member at the National Pharmacy Association
- Paul French - Global Strategic Communications Director, Bristol Myers Squibb
- Mike Dixon - CEO of The HCA