Patient Partnerships for life

💬 “Patients aren’t just stakeholders – they’re partners.”

In the latest PM Live article, HCA CEO Mike Dixon reflects on the key themes emerging from a series of patient communications events held in early 2025 – and it's essential reading for anyone working in healthcare communications.

From building trust through co-creation, to navigating the real-world challenges of compliance, Mike powerfully outlines why meaningful patient engagement is no longer a ‘nice to have’ – it’s a strategic imperative.

📌 Highlights include:

  • Why true patient partnership must start early – not just at the point of regulatory hurdles.

  • The importance of listening to all patient voices, not just the loudest.

  • How patient influencers are reshaping non-promotional storytelling in healthcare.

  • Why we need to stop talking about “patient-centricity” and start proving it – with clear return on engagement.

If you’re passionate about driving better outcomes with patients, not just for them, this is a must-read.

👉 Read the full article here: https://bit.ly/4ewIPRx