AI is already shaping healthcare communications — but are we asking the right questions of it?
In his November PME article, Mike Dixon, HCA CEO, explores where artificial intelligence genuinely adds value to patient insight — and, crucially, where it falls short. From biased data and underrepresented populations to the irreplaceable role of empathy, embodiment and lived experience, the article challenges the idea that AI alone can ever “understand” patients.
The takeaway is not AI versus humans, but a call for hybrid insight: technology informed, human led. Because insight isn’t just about efficiency or answers — it’s about dignity, trust and listening.
A thought-provoking read for anyone working at the intersection of healthcare, communications and innovation.
👉 Read the full article in PME here: [https://bit.ly/3NYDclM]