What do singing lessons have to do with antimicrobial resistance?
In the latest edition of PME, our CEO Mike Dixon shares why he found himself auditioning for LIFELINE - a critically acclaimed musical tackling one of the most urgent global health threats of our time: AMR.
From Alexander Fleming’s discovery of penicillin to the stark realities facing today’s NHS, LIFELINE uses the power of storytelling to bring antimicrobial resistance out of the lab and into everyday life. And the message is clear:
- AMR is rising - and affects far more than antibiotic manufacturers
- Resistant infections threaten surgical pathways, cancer care, and vulnerable patients across therapy areas
- The human and economic burden on health systems is already significant
- Regulators and health systems increasingly expect awareness, stewardship, and action
As highlighted by the World Health Organization, AMR is among the top global public health threats.
The article explores why everyone working in healthcare communications, pharma and life sciences has a role to play, ethically and strategically.
If you work in health, this is essential reading.
Read the full article here: https://bit.ly/3ZVMTEt