Medical Communications Planning

General information

These highly interactive courses will help participants better understand the strategic thinking and tactical planning that goes into developing a medical communications programme at different stages of a product’s lifecycle.

Learning Objectives

Provide participants with the ability to:

  • Understand the difference between an objective, strategy and tactic
  • Understand the challenges involved for a new product entering a competitive market place and the role that medical communications can play
  • Be able to design a top-line medical communications strategy and tactical plan to support a product in Phase II/III
  • Quickly develop strategies and activities to address potential post-launch scenarios

Content

Comprising mostly of small group breakout sessions interspersed with plenary sessions led by experienced experts, the course will use a pan-European case study to offer a perfect opportunity to gain hands on experience in the safety of a group training environment – allowing attendees to focus on developing and refining skills and gaining insights on best practice from experts and peers alike.

Presenters:

•    Emma Kenny, AXON Communications
•    Chris Hall, Aurora
•    Barbara Byth, Synergy Medical
•    Bettina Cortezi, AXON Communications

Who should attend:

The course (based on a hypothetical, pan-EU product) has been specifically developed for mid-level account managers and/or medical writers who would benefit from better understanding the strategic planning that shapes Med Comms tactics they may work on.

Here is what previous participants want you—their peers and colleagues—to know about this course, and why they would recommend it:

  • ‘Very helpful and informative. Good format and great trainers’
  • ‘Helped us to understand how the tactics we support will fit into the bigger client strategy’
  • ‘An excellent interactive format for learning’
  • ‘Hands on, interactive course – easy to see how to put into practice’
  • ‘Very applicable to planning and pitch processes, especially if pre-launch opportunity hasn’t been available’

Delegates can attend the whole course or choose individual sessions (please note the introduction on 2nd Nov is attended by all delegates)

To attend the full course, comprising all three sessions below, please book your place on this page (see red box, 'Book This Event', on right hand side).

Dates:

2nd Nov 9.00am – 10.30am (GMT)
9th Nov 9.00am – 12.30pm (GMT)
16th Nov 9.00am – 12.30pm (GMT)
23rd Nov 9.00am – 12.30pm (GMT)


Individual sessions:

Developing a pre-launch strategy                      
2nd Nov 9.00am – 10.30am (GMT)
9th Nov 9.00am – 12.30pm (GMT)

Register here

    
Developing a pre-launch tactical plan         
2nd Nov 9.00am – 10.30am (GMT)
16th Nov 9.00am – 12.30pm (GMT)

Register here


Adapting strategic plans to post-launch scenarios
2nd Nov 9.00am – 10.30am (GMT)
23rd Nov 9.00am – 12.30pm (GMT)

Register here

 

Pricing for Individual Sessions as follows:

Member cost: £250 + vat

Associate or Patient Group Member cost: £150 + vat

Non-Member cost: £390 + vat

 

Access to HCA Online Events

Approximately 24 hours in advance, you will receive by email a link with details about how to access this event. We use Zoom as our digital platform.  Zoom also has Android and iOS apps which can be downloaded in advance should you wish to participate using a mobile device.
N.B. Please ensure you have registered at least 24 hours in advance in order to receive login details.

Learning objectives

Provide participants with the ability to:

  • Understand the difference between an objective, strategy and tactic
  • Understand the challenges involved for a new product entering a competitive market place and the role that medical communications can play
  • Be able to design a top-line medical communications strategy and tactical plan to support a product in Phase II/III
  • Quickly develop strategies and activities to address potential post-launch scenarios
Key content

Comprising mostly of small group breakout sessions interspersed with plenary sessions led by experienced experts, the course will use a pan-European case study to offer a perfect opportunity to gain hands on experience in the safety of a group training environment – allowing attendees to focus on developing and refining skills and gaining insights on best practice from experts and peers alike.

Presenters:

•    Emma Kenny, AXON Communications
•    Chris Hall, Aurora
•    Barbara Byth, Synergy Medical
•    Bettina Cortezi, AXON Communications

£640.00 per person (ex. VAT)

£380.00 per person (ex. VAT)

£380.00 per person (ex. VAT)

£1000.00 per person (ex. VAT)
Please note: if you are a member you need to log in before booking to receive your member discount
Medical Communications Planning

Online Training

Mon 02 Nov 2020, 09 Nov 2020, 16 Nov 2020, 23 Nov 2020

9:00 AM - 12:30 PM GMT
(10:00 AM - 1:30 PM CET)

18 places remaining