Personalised Omnichannel Communications: What Works, What Doesn’t
Session Overview:
Plenary introduction
- Setting the Stage: Why Personalisation Matters
- Shift from traditional to personalised omnichannel communications
Panel discussion (practical focussed i.e. top tips, what good looks like, real examples that have worked well/not worked well)
- Segmentation
- Building HCP segments using insights on behaviour and beliefs
- Real-world examples of effective segmentation
- Crafting Personalised Content
- Aligning message tone, content, and format with segments
- Compliance and approval considerations
- Omnichannel Content Deployment
- Choosing the right channels for each segment
- Timing and sequencing for maximum relevance
- Measuring the Impact
- Defining meaningful metrics aligned with engagement and business goals
- Continuous optimisation based on feedback and performance
Panel Includes:
- Jess Blackwell - Camino Communications
- Roland Burch - Nephrology & Haematology Brand Manager | Sobi UK & Ireland.
- Nadia Skiba Harfi – Director, Medical Channel Content Spain & Italy | Pfizer.