Effective communication in digital and social media

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General information

Audience

Agency Account Directors and account teams plus in-house communications teams who want to learn about current and emerging digital channels, best practice examples and related ethical compliance and legal requirements.

Format

The event will have both plenary and Q&A elements. The plenary sessions will include best digital practice with real life case examples and Code of Practice and other legal and compliance considerations for digital activities both in the UK and EU. Particular attention will be given to social media, mobile marketing including apps and disease awareness campaigns. The Q&A sessions will be based around a case study of the life-cycle of a hypothetical product and designed to engender creative and compliant use of digital channels and test problem solving skills.

Agenda

Please click here to view a copy of the full agenda for this event.
  • UK Code update
  • - Recent digital cases
    - How to operate within “50 shades of regulatory grey”
  • Rules and regulations in the rest of EU
  • Online developments – impact on healthcare
    - Social media
    - Mobile
    - Apps etc
    - Looking ahead
  • Best online practice in healthcare communications
    - Case examples
  • Guest Speakers
    - Kai Gait - Global Multi-Channel Franchise Director, GSK, and healthcare professionals
Learning objectives

This one day course will set you up for digital activities in 2014 and beyond. It is designed to help members;
  • understand how the Code and other regulations apply to digital communications both in the UK and in EU
  • understand how their target audiences are using digital channels now and what they may be doing in future
  • learn about best healthcare digital communications cases
  • how to integrate online and offline activities
And thereby...
  • enhance the quality of the digital programmes that individuals and teams in HCA member companies develop
  • develop attendees’ ability to get buy-in from internal teams by explaining the relevance, impact, return and compliance of their proposals
This course has been updated to include mobile communications, apps, disease awareness campaigns, new social media channels (e.g. Pinterest, Vine, Snapchat) and best practice cases.
£350.00 per person (ex. VAT)

£350.00 per person (ex. VAT)

£600.00 per person (ex. VAT)
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Effective communication in digital and social media

Aurora, Wren House, 43 Hatton Garden, London EC1N 8EL

Thu 26 Sep 2013

9:15 AM - 5:00 PM BST
(10:15 AM - 6:00 PM CEST)