Reputation, Risk and Resilience: A Crisis Communication Masterclass
Unless you've been living under a rock, you'll have spotted that the world has become ever-more complex, uncertain and turbulent, with those dynamics only set to intensify in the years ahead.
That ever-changing context provides the backdrop to a new, highly practical risk and crisis communication masterclass, as organisations of all kinds grapple with the risks and challenges of 2025, and start to prepare themselves for all that lies ahead in 2026 and beyond.
Today's volatility is now the new abnormal for organisations of all shapes and sizes, creating a raft of new risks and threats to their reputation and key relationships. However, with the right mindset, systematic preparation and concerted action, there is real opportunity lurking beneath the sense of permacrisis.
The Course
This provocative and inspirational training will ground participants in the crucial guiding principles, practical tools and proven techniques needed to deliver high-impact issues management and crisis communication.
Led by internationally-renowned crisis expert and CIPR Independent PR Practitioner of the Year 2025, Rod Cartwright, the session will combine extensive real-world examples and crisis communications best practice, with 30 years of experience on the crisis frontline.
At its heart will sit the key themes, practical challenges and real opportunities covered in the major 'Reputation, Risk and Resilience' report he released in late-May 2025, summarising and analysed eleven major global reports on those interlocking topics over the previous 12 months.
The Masterclass will cover:
- The top-10 key global trends and dynamics creating risks, threats and unexpected opportunities
- The ten practical questions we need to address to manage risks and unlock opportunities
- Key principles and best practices underpinning effective crisis communication
- Good, bad and ugly case studies of crisis communication in action
- The true definition of 'crisis' and its practical implications for modern crisis communication practice
- The evolution of crisis communication - past, present and future - from risk management to resilience-building
- An introduction to the MATCH FIT ® crisis preparedness model
- How to establish risk management, crisis preparedness and resilience-building as sources of huge positive value, not irksome, costly insurance policies
- A practical, live-fire group exercise, helping embed the session's key lessons and tools
This course is aimed at:
- Mid-level agency and industry leaders keen to develop their issues management and communication skills
- Seasoned leaders looking to ensure that their crisis communication skills remain current and relevant to the ever-changing risk environment