Strategic Planning in Medical Communications

General information
This highly interactive course will help attendees better understand the strategic thinking that goes into developing a medical communications programme for a pre-launch product. The course has been specifically developed with new brand managers, medical advisors and agency account managers in mind.

The workshop will run from 9.00am to 6.00pm, followed by drinks and networking.


  • Miranda Dini, AXON Communications
  • Emma Kenny, AXON Communications
  • Rachael Jefferies, Virgo Health
  • Chris Hall, Aurora
  • Kathryn Sparrow, InterComm International

For further information about this course, please contact HCA Secretariat.
Learning objectives
The course offers a perfect opportunity to gain hands on experience in the safety of a group training environment – allowing attendees to focus on developing the skills and knowledge from experts and peers alike.

Examples of previous feedback from attendees of the course are:
  • “I really enjoyed it, and have loads of Med Ed ideas to report back to my agency. Thank you!”
  • “The interactive element is really good in the course…”
Key content
Comprising mostly of group work with some upfront presentations, the course will use a pan-European case study to provide participants with a better understanding of:
  • Phase II/III prelaunch strategy planning and product positioning
  • How medical communications can support products through development
  • How best to interpret, execute and deliver a brief on medical communications support through Phase II and beyond
£350.00 per person (ex. VAT)

£210.00 per person (ex. VAT)

£600.00 per person (ex. VAT)
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Strategic Planning in Medical Communications

Axon Communications, 160 Blackfriars Rd, London SE1 8EZ

Tue 04 Jul 2017

9:00 AM - 6:00 PM BST
(10:00 AM - 7:00 PM CEST)