The Briefing Room – Series 4, Episode 3
Featuring Eugene Osei-Bonsu, Senior Director, Marketing & Strategy Lead at Takeda
In conversation with Ramota Alaran, Associate Director at Ipsos
In this latest episode of The Briefing Room, brought to you by the HCA Foresight Committee, Ramota Alaran sits down with Eugene Osei-Bonsu of Takeda to explore the evolving landscape of healthcare communications and the pharmaceutical industry. With over 25 years of experience across sales, marketing, and commercial operations, Eugene brings a wealth of insight into what great communication looks like today, and what the future demands from us as healthcare communicators.
Key Themes from the Conversation
The Power of Communication - Eugene reflects on the importance of clarity, trust, and precision in effective healthcare communications. He shares examples, including a powerful ADHD awareness campaign, that demonstrate how inclusive storytelling can drive impact and equity.
Industry Evolution & Emerging Trends - From the rise of digital tools and social media to the growing importance of personalized medicine and sustainability, Eugene discusses how the industry has transformed over the last two decades. He also highlights AI as one of the most influential forces shaping the future of healthcare.
Social Media: Opportunity and Risk - While acknowledging its unparalleled reach, Eugene addresses the challenges of misinformation and the responsibility companies have in managing communications ethically and accurately.
Health Equity & Patient Empowerment - At the heart of his vision is a commitment to health equity. Eugene discusses how data, diversity of perspectives, and responsible communication can help ensure no patient is left behind.
Skills for the Future - From mastering digital channels to building trusted agency partnerships, Eugene shares what he believes healthcare communicators must focus on to make a meaningful difference.
Why HCA Members Should Watch
This episode offers practical takeaways for anyone working in healthcare communications. It combines real-world examples with forward-looking insights on how we can adapt to regulatory challenges, harness new technologies, and continue to improve patient outcomes.
For HCA members, it’s an opportunity to hear directly from a senior leader at the forefront of strategy and marketing in a global pharmaceutical company—insights that will help sharpen your own thinking and prepare you for what’s next.
👉 Watch or listen now below to gain fresh perspectives on the future of healthcare communications.
