Please note: If you wish to attend both days you need to book the discounted event here.
Working Within Codes of Practice: New UK and European Workshops on communicating with healthcare professionals
DAY TWO (ONLY)
Whether you are a global marketeer, in-house communications professional or an agency consultant, understanding the Codes of Practice and their variations across Europe is essential when developing healthcare communications strategies and programmes that need to resonate or be implemented across different markets. These new and specifically created code workshops are designed to provide the core practical understanding to allow your programmes to be compliant across target markets in Europe. Covering both medical devices and prescription medicines, these are the must attend workshops for those responsible for European communication initiatives.
Structured to be attended as either a one day course covering your speciality or a two day course for the integrated communications champion.
UK & European healthcare communications: Codes of Practice considerations when communicating with healthcare professionals
When developing healthcare communications strategies and programmes that need to resonate or be implemented across different markets, it is important to understand code variations across markets that may have an impact.
This day workshop will focus on how to work within the relevant Codes of Practice when applying typical communications techniques to messages to reach a healthcare professional
audience. This course will explore the rules when communicating information about medical devices
and prescription medicines
, discussing key national variations that need to be considered.
Topics covered will include:
- Principles of international working; distinguishing between promotional and non-promotional activities
- International meetings & hospitality
- Specialist meetings: advisory boards & scientific symposia
- Applying technology - what changes: apps, digital education, online meetings
Understand the principles of the medical devices and prescription medicines codes, and the different variations across key markets in Europe, as they relate to the specific activity discussed