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Strategic Planning in Pre-Launch Medical Communications
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Strategic Planning in Pre-Launch Medical Communications
General information
This highly interactive course will help participants better understand the strategic thinking that goes into developing a medical communications programme for a
pre-launch
product and, in particular, understand the clear link between objectives, strategies and tactics.
The course (based on a hypothetical, pan-EU product launch) has been specifically developed for mid-level account managers and/or medical writers who would benefit from better understanding the strategic planning that shapes pre-launch Med Comms tactics they may work on.
Here is what previous participants want you—their peers and colleagues—to know about this course, and why they’d recommend it:
‘Very helpful and informative. Good format and great trainers’
‘Helped us to understand how the tactics we support will fit into the bigger client strategy’
‘An excellent interactive format for learning’
‘Good overview, interactive’
‘Hands on, interactive course – easy to see how to put into practice’
‘Very applicable to planning and pitch processes, especially if pre-launch opportunity hasn’t been available’
Learning objectives
By the end of this course, participants should be able to:
Know the difference between an objective, strategy and tactic
Understand the challenges involved for a new product entering a competitive marketplace
Understand the role of medical communications in supporting a product through Phase II/III development
Be able to design a top-line medical communications plan supporting a product that is in Phase II development and entering into Phase III
into
Key content
This interactive course, which comprises plenary and small group breakout sessions, offers participants the perfect opportunity to gain hands-on experience in developing their strategic thinking in the safety of a group training environment – allowing them to focus on developing skills and knowledge from seasoned experts and peers alike. Perhaps the most important aspect of this course is that it provides participants with the opportunity to step away from the day-to-day focus on delivering tactics to better understand the strategic thinking and processes that go into developing effective Med Comms plans. Additionally, a key draw for many who chose to attend this course is the opportunity to network with and meet like-minded colleagues from across our industry.
Facilitators:
Miranda Dini, AXON Communications
Emma Kenny, AXON Communications
Vicki Thomas, Virgo Health
Chris Hall, Aurora
Kathryn Sparrow, InterComm International
Member Cost
£450.00
per person (ex. VAT)
Associate Member Cost
£270.00
per person (ex. VAT)
Patient groups / Healthcare charity Member Cost
£270.00
per person (ex. VAT)
Non-member Cost
£700.00
per person (ex. VAT)
Event title
Strategic Planning in Pre-Launch Medical Communications
Venue
Axon, 7th Floor, 160 Blackfriars Road, London SE1 8EZ.
Date
Tue 27 Feb 2018
Time
9:00 AM - 6:00 PM GMT
(10:00 AM - 7:00 PM CET)
Places remaining