Strategic Planning in Pre-Launch Medical Communications

By the end of this course, participants should be able to:

• Know the difference between an objective, strategy and tactic
• Understand the challenges involved for a new product entering a competitive marketplace
• Understand the role of medical communications in supporting a product through Phase II/III development
• Be able to design a top-line medical communications plan supporting a product that is in Phase II development and entering into Phase III  into

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This interactive course, which comprises plenary and small group breakout sessions, offers participants the perfect opportunity to gain hands-on experience in developing their strategic thinking in the safety of a group training environment – allowing them to focus on developing skills and knowledge from seasoned experts and peers alike. Perhaps the most important aspect of this course is that it provides participants with the opportunity to step away from the day-to-day focus on delivering tactics to better understand the strategic thinking and processes that go into developing effective Med Comms plans. Additionally, a key draw for many who chose to attend this course is the opportunity to network with and meet like-minded colleagues from across our industry.