Strategic Planning in Media and Stakeholder Communications

General information
Please click here to view a copy of the draft agenda for this event.
 

Hosted by: Harry Brady, Policy and Communications Director, MSD UK.

This event has been designed in response to feedback from mid-level healthcare communicators, great project managers who are now looking to put together hard hitting media or stakeholder campaigns.

The aim of the event is to give attendees insights into where communications fits into the marketing mix and tips on how to develop a communications strategy that adds great value.

There will be an extended workshop activity in groups to put some of these insights into practice.Speakers:
  • Anne-Marie Rodriguez de Killeen, Managing Director, Ruby Red Coaching
  • Lisa Foster, Brand Lead - Multiple Sclerosis, Novartis Pharmaceuticals UK Limited
For this event, the focus will largely be on UK country media, policy and disease awareness activities.

This event is aimed at account managers to account directors in agency, or junior communications managers in house.

In response to member feedback, the duration of the course has been extended to allow for more interactive discussion and workshop time.

No pre-reading is required, but attendees are welcome to bring queries or suggestions of their own.
£350.00 per person (ex. VAT)

£350.00 per person (ex. VAT)

£600.00 per person (ex. VAT)
Strategic Planning in Media and Stakeholder Communications

Weber Shandwick, 2 Waterhouse Square, 140 Holborn, London, EC1N 2AE

Mon 24 Mar 2014

9:00 AM - 4:30 PM