Understanding the lived experience of patients: Artificial intelligence vs human insight
Monday 13th October – 12:30pm UK time
Virtual Session
The pace of adoption of artificial intelligence (AI)-based technology is accelerating exponentially. The perceived opportunity for streamlining and enhancing productivity is changing how healthcare businesses operate in every way.
At the same time our industry is finally recognising the critical importance of working with patients to inform decision-making from the beginning to the end of the product lifecycle. So how will these two trends connect? Could AI generate meaningful patient insights that will eventually replace the need to engage with patients directly? Or do we still need input from the real lived experience of people?
The aim of this webinar is to explore the risks, limitations and opportunities of using AI to gather patient insights so we can make better informed choices about how to utilise these technologies in pharma and healthcare programmes.
Panel:
Tamás Bereczky
A linguist, sociologist and psychologist, Tamás has been working in patient advocacy in HIV, viral hepatitis and mental health for almost 20 years. His scientific and policy advocacy work has been focusing on understanding acute and chronic illness and the significance of involving patients in scientific research. Tamás currently works at the German Federal AIDS Service and EUPATI The Patients’ Academy.
Kay Fisher
Kay is Founder of Experience Engineers. Kay has specialised in qualitative insights for 25 years. She works with many organisations to help them put patients at the heart of their planning, so that their voice is clearly heard. She has worked in many disease areas - from rare childhood conditions, through to Alzheimer’s and Parkinson’s. Her focus is to ensure that all aspects of the clinical experience is designed to take account of patient needs, thus optimising the chance of better engagement and improved outcomes.
Kirsty Mearns
Kirsty is Co-Founder of Mearns & Pike – a multi-award-winning agency that is on a mission to bring human connection and love into everything they do. Prior to teaming up with Jon Pike and founding Mearns & Pike, Kirsty was Managing Director at Havas JUST: and Director at Resolute Communications (now Langland). In her 25-year career she has worked across every aspect of PR and medical communications. She is passionate about making the patient perspective central to every aspect of healthcare, from how medicines are developed, to how care is delivered.